To Support Indie Music
Recently someone asked me: “What's an EP?” So I will explain for anyone who needs to know. EPs are shorter, usually 5-7 tracks long or a total of 35 minutes running time.
In North America it's almost exclusively indie artists who release EPs. In the UK, many popular mainstream and up coming music artists have been releasing music in this format for years. Not so much here . . . yet.
Music downloads took over a while back, but now streaming has fast become even more popular. In essence, the music business has primarily become a ‘singles’ market. Much like the fifties and sixties when people were spinning 45’s on their turntables, people almost exclusively buy songs. When they buy a streaming service they can play the songs they like and create playlists of their own . . . so is the album dead? No, but one thing is clear, it’s much more viable for an indie artists to release several EP’s and/or singles, rather than put out 10 to 14 track albums. It’s a changing market.
Streaming brings in less than pennies per play. In fact, most streaming sites play indie artists for free to lure in new listeners. Unless you can get millions of plays, you don’t make money. Believe me, I did consider permanent retirement.
But, I still think there is hope for the future of indie music. The vinyl market has really taken off in the UK and in Europe. It’s always been the format of choice for serious audiophiles and music collectors, as analog sound quality is by far the better choice. Vinyl comes with large, inspiring cover art, which is an appealing side to record collecting. It’s exciting that many young listeners are now so excited to buy it and are collecting old and new releases on vinyl.
I find it exciting that women in music are breaking new ground lately. UK artist Adele released one of her latest albums exclusively on vinyl. Superstar Taylor Swift publicly sounded off about being ripped off for royalties by big streaming companies. I can’t wait to see where it goes from here. Perhaps, a little later, with more pressure from the big name artists, we will see streaming in it’s present form, retired.
Meanwhile, it's up to us to support the indie music artist by buying downloads, compact discs, and vinyl.
EP release date is TBA this summer. Vinyl version of the EP will be coming up later.
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